September 24, 2021

IN DIFFICULT TIMES, “LOVE IS HOW WE WILL SURVIVE” (VARIOUS BLONDE SINGLE DEBUT)

There’s something powerful about the video for the latest single from Kansas City’s own Various Blonde. Sure, it employs some of the common tropes we’ve seen with much larger artists (but if the formula works, why change it?) and it’s perhaps not as narrative as seen with other genres. But given the band’s funk-pop approach, the fun and carefree attitude is compelling. A woman dances in a gas station with face paint on, surrounded by masked patrons. All public health commentary aside, the juxtaposition is striking – everyone else seem somber or stuck in routine, but the dancer is free in even the common areas of life.

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