Frequently Asked Questions
Why work with us?
Below you’ll find answers to the questions we get asked the most.
Why is music PR even important? If you’re just sending emails, can’t I do this myself?
Reaching out professionally by email to represent your music is a good skill to have! But there’s just something different about having someone else talk your band up to the music press instead of doing it yourself.
We’ve built a relationship with dozens of writers over the better part of a decade. We’re often in touch on a weekly basis, so there’s a significant level of mutual trust. So when we pitch you, your music is getting a much more impactful introduction. And even smaller/mid-level sites we work with get attention from writers at the big industry sites searching for new music. So the first impression matters.
Ask any band worth their salt: having consistent acknowledgment from the music press will build your band’s reputation up, slowly but surely, and it’s our job to match your music with writers and websites that will lead to lasting real-world connections.
What makes Little Star different from hundreds of other music PR firms?
A lot of music PR firms aren’t clear about what your band actually gets when you work with them — and it still costs way more than an indie band or artist can afford.
We do things differently around here. We believe you shouldn't have to spend a year’s worth of band funds to see results. That’s why we provide bands or artists on any level, upstart or established, affordable options for music PR.
How much do you charge?
Once you’re accepted as a Little Star client, a standard campaign starts at $250.
If you have more specific needs, we can tailor a PR plan to exactly what you need with a custom campaign.
Do you pitch to official Spotify curated playlists?
A few years ago it was possible, though unlikely, to find some Spotify curator’s email and hit them up. Then a bunch of PR firms popped up, promising to pitch your music to playlist curators for a price. To fix the payola problem, Spotify created a single way to directly submit your music for official playlist consideration. It’s definitely worth a shot — but this leveling of the playing field makes what we do as publicists all the more important.
Little Star pitches your music to our press partners, some of which have their own independent playlists on Spotify. They won’t have the same viral reach as official playlists like Rap Caviar, but they’re way more accessible. Plus, landing a track on an indie playlist looks great on your band’s resume and builds credibility with other independent curators. The more of those you get, the more signals you send to Spotify’s algorithm, which is the best way for your music to get traction on that platform.
What if I only want to pitch to a couple of “big” websites, just to test the waters — but release it on my own if no one bites?
We don’t necessarily recommend pitching only to “big” sites as a long-term strategy — remember, any press is good press. But if we feel the situation calls for it, a custom campaign can meet your particular needs.
What if no one picks up my single?
With our great network of writers and publicists, this rarely happens. But on the off chance it does, don’t worry — if we don't land it, we can customize your campaign to make sure it gets the attention it deserves.
How big is the Little Star team?
Little Star started off as just Dean Tartaglia, but over the years we’ve added our assistant publicist Tanner Wertz to take on full campaigns, and a group of staff writers and freelancers. Electric Fun manages the website content and infrastructure. We also have a number of experts and advisors available to us behind the scenes, as the music industry (and business in general) is always evolving.
Our team is small but loyal — we eat/sleep/breathe/live this company. We’re proud of all the great work we've done to help bands get quality press!