Lonely Ghost Records on being an “anti-DIY DIY label” heading into the 2020s
On our hour-long call, we dug into how hard it is to navigate the meme-filled cesspool Twitter has become for bands, and how the future of genre-less DIY (or rather DIT — “do it together”) will separate the wheat from the chaff.
We chatted with the Columbus, OH, record label about being a DIY label at the start of the new decade, in the middle of an evolving music industry.
To specify, the Lonely Ghost Records team is actually talking about this IRL American Ninja Warrior obstacle course they frequent, located in a transformed Columbus-area gym.
But it could just as easily sum up what it’s like to run a DIY label in a music industry that has very little infrastructure for micro-indie risk takers.
On our hour-long call (back in January, pre-pandemic), we dug into how hard it is to navigate the meme-filled cesspool Twitter has become for bands, and how the future of genre-less DIY (or rather DIT — “do it together”) will separate the wheat from the chaff.
Listen to the full interview below.
“It’s not about strength, it’s about knowing how to move.”
— Lonely Ghost Records