December 17, 2021

LONELY GHOST RECORDS ARTIST FEATURED ON UPROXX YEAR END LIST

Emo was going to survive in 2021 — I just wasn’t exactly sure how.

There isn’t a single aspect of the music industry that didn’t face an existential crisis in the pandemic, and I mean real existential crisis. As in, “how are we actually going to exist?” But we can at least agree that emo, at least the kind that’s adjacent to the indie rock industrial complex and excludes legacy acts like Jimmy Eat World or Dashboard Confessional, always operates from a precarious position. Let’s just start with the obvious: emo music is typically made by cramming three to five people in a studio, their time financed by proceeds they scrounged together from service jobs or teaching gigs or the like. Besides, if we can think back even to the most recent “good old days” (i.e., 2014), the most celebrated bands were playing to maybe a few hundred people on tours where they were lucky to break even. And it’s not like any of these guys can just write off an entire year knowing a couple of Goldenvoice festival fees will put them back in the black.

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