Premiere: Noah Whiteside – Bring My Baby Back
And the most important element is the hook, which Whiteside delivers with ease. Nearly every melody is short and snappy; there are virtually no sustained notes (other than background vocalizations). Even the repeated chorus refrain of “won’t you bring my baby back” stays brisk and to the point. The genius of this move is that the lyrics are delivered to us in bite-sized form for our ever-shortening attention spans. It is truly a pop song for the smartphone generation, one that rewards short attention spans with easily digestible hooks by the busload.
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